Complete guide to industrial design: Keys to learning about industrial designers

Norberto Chaves The equal and the different To provide a real basis for the idea of “originality”.

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Fernando Rodríguez Álvarez The citizen designer In the dark days that live Mexico, emerges a discussion about how designers get involved with social conflicts.

Luciano Cassisi Less is Less, More is More The time is coming – to retire the nearly centenary motto «less is more».

Erik Spiekermann The Seventh Commandment The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.

Pau De Riba Reality of «Reality» Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.

Andrés Gustavo Muglia A navel too big Isn't it too much to ask design to “make the world better”? Isn't there in such request an exacerbation of its goals (and of designers) above its possibilities and concerns?

Fernando Del Vecchio And where are the opportunities? Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

André Ricard Fewer Products vs. More Services A possible new horizon for the world and for the Design.

Pau De Riba Invisible Design After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.

Fernando Del Vecchio The challenge of communicating value A question to which creative entrepreneurs have no answer to: the value of their proposal.

André Ricard Design and everyday's life Designers can make a real contribution to everyday's life quality projecting low-tech objects where the shape itself allows function.

Martín Álvarez Comesaña Sign consumption Culture adherence to the speech of globalization require reviewing purposes and values design assumed.

Alfredo Gutiérrez Borrero Realities and Conventions Even though we refuse to accept it, there is indeed life in other brains: the culture of scorn harms us designers.

André Ricard Craftsmanship and design Craftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.

Jorge Luis Muñoz What is social design? Design's social impact is a research area not covered enough by designers.

Alvaro Magaña Design: accomplice or ally to consumption? In response to the article “Sign consumption”, the question arises: which is, or should be, design's relationship with economical culture?

Premios Clap CLAP International Design Awards We launch the the first excellence awards for design, branding and communication professionals in Latin America.

Erik Spiekermann From the C-Word to the D-Word Designers must take care of the words we use to talk about our work.

Marco Rinaldi Are we destined to fail as entrepreneurs? The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.

Guillermo Dufranc Zero Waste Packaging: Possible or Not? Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.

María de Mater O’Neill Views and Reflections on Design Education: Local Voices from Puerto Rico Limited inquiry that explored ways of knowing, experiences, and procedures in teaching design in Puerto Rico using a critical reflective practice approach.

Fernando Del Vecchio A passion for design Who doesn't want to feel passion for what he or she likes, and loves?

Kevin Murray What is Southern design? Conventionally, design is a form of development that trickles down from the North to the South. But the strength of tradition in Southern cultures provides rich resources.

Jorge Illich Carpinteyro Design Contests Contests aren't the cause of the main structural problems of the design profession, but an excellent reflection of such problems.

Alfredo Gutiérrez Borrero When Conviction Gets in the Way Not all pathways lead us to the same design, nor we all have to design through the same pathway.

José Antonio Giménez Recipe book to get over the crisis with design Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.

Fernando Del Vecchio Innovation on Design Is Not Inside Design Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.

Ana Yago Sundays Smell of Roast Chicken The least one can ask of a chair is for it to be functional and ergonomic but these qualities no longer suffice Today a chair will have to adjust to the shifting tastes of society

Martha Gutiérrez Miranda Design and intelligence development Human beings are born with several potentialities marked by genetics; nevertheless, today we know that we can develop some others through certain stimulus, like design.

Rodolfo Álvarez Accomplice Design or Ethical Design How long are the designers going to keep collaborating with a system which leads us to an Earth disaster?

Ricardo Rangel Creation as the Human Essence In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.

Ana Yago Keep the User in Mind to Overcome the Crisis The user – buyer – needs new incentives to purchase a product. It is not enough for it to be functional, it needs to fulfil the values and the lifestyle of the user

José Antonio Giménez Made in Spain, a Reality We let qualified professional to leave and we reduce our manufacturing autonomy. And that obviously affects local industrial designers and weakens the companies’ room for manoeuvre.

Marco Rinaldi Management vs. Leadership We don't need to manage the present but we should lead the future.

José Antonio Giménez Wood’s Future Is in the Rear Mirror If we want to be recognized, searched, and valued, we should remain faithful to our tradition, recover the virtues of craftwork and with them meet the requirements of the consumer.

Fernando Del Vecchio About Effectiveness Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.

José Antonio Giménez Industrial Design Shortens the Crisis Industrial design, or to put it better, the application of design to industry have had a stimulating effect in the past.

Alfredo Gutiérrez Borrero Forum, “Fuero” and “Foras”! On the shared construction of a design without geographical, academic or professional boundaries.

José Antonio Giménez Design and chess blindness Low-tech design paves today a path designers should have never left, but businesses are still dazzled by a technological sensationalism that forgot to give answers.

Camilo A. Angulo The Roots of Industrial Design Colleges in Colombia Looking back from two theories about its origin.

Mario Balcázar The Vignelli Canon, a Tribute Though we can learn from many designers, few have left us a legacy more clear and visible.

Camilo A. Angulo Green Models in Classroom Design teachers must spread pedagogical processes for a green world to reduce the impact of our academic exercises on the local environment.

Marcio Dupont Design Thinking Is Not Design Clarifying the role of DT in the design process and the correct use by the designer.

David Gallo Planned Obsolescence Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.

André Ricard The ornaments An incitement to reconsider the role of the ornament on design works.

Fernando Del Vecchio We Must Learn to Play the Game In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.

André Ricard The capacity of visualizing The essential of designing resides on the ability to imagine how things will work before they materialize.