The Rise of Craft Beer

Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.

Guillermo Dufranc Buenos Aires
Followers:
400
Comments:
2
Votes:
6
Compartir:

The beer label design was closely related to European graphic style, almost medieval, by means of Gothic fonts, medals, coats of arms and aesthetics resources that refer to tradition of the old continent. All these elements seemed practically unavoidable when designing a label of beer.


Everything changes

However, nothing is forever and everything changes. The beer market is growing at a rapid pace and steady, so they will look for new ways to connect emotionally with new consumers. In recent years, many brands have avoided the busiest road and focus on emphasizing the value of a handmade product for the most consumed and famous beverage in the world.

The new beer consumer is more demanding and savvy, therefore is more open to try and experiment. This allowed the growth of the craft beers category with more varieties and even with flavored beers. What once was a small market where only small regional producers were involved, it became important, relevant and massive.

Original = Authentic

Another highlight is the valorization of the craftsmanship of food and beverages in general, we can see a preference for natural products. Authentic versus industrial or artificial. A handmade product involves special care, personal attention and patient dedication. This require a bespoke label design, distinctive, unique and unrepeatable. This trend seeks complicity and empathy with young consumers who is open to new and attractive product proposals.

To communicate this new concept, craft beers began to use expressive resources borrowed from the wine label design world. One of the distinguishing features is the format of the labels. They almost abandoned the classic oval shaped die for straight cut labels, matte and textured papers. The chromatic scheme has also changed, they use a desaturated color palette that helps to create a warm and often intentionally nostalgic feel.​

Graphic Design by Tridimage.

Revolution is here!

This very special category is allowed to tell a brand story in a more calm and relaxed tone of voice. Maybe they are related to a place of origin, family history, a peculiar character or something unique that is simply amazing. With the growth of emerging craft beer brands supported with this creative strategy, it has created a new category that invites new consumers to experience new sensations. The last question that comes to my mind is: will the revolution be televised?

Graphic Design by Tridimage.

Translated by Guillermo Dufranc Buenos Aires
Followers:
400
Comments:
2
Votes:
6
Compartir:

2 Comments

Comment

This article does not express the opinion of the editors and managers of FOROALFA, who assume no responsibility for its authorship and nature. To republish, except as specifically indicated, please request permission to author. Given the gratuity of this site and the hyper textual condition of the Web, we will be grateful if you avoid reproducing this article on other websites. Published on 30/07/2014.

Guillermo Dufranc

More articles by Guillermo Dufranc in English

Title:

Minimalist Packaging

Synopsis:

Minimalism requires to decide on what is really necessary from what is not.

Share:
Title:

Argentine Wine Needs Concept

Synopsis:

In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.

Share:
Title:

The power of beauty in packaging design

Synopsis:

Design's aesthetic quality increases value for products and brands, making them more desirable.

Share:
Title:

Healthy Food has Changed Packaging Design

Synopsis:

Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.

Share:

You may be interested

Guillermo Dufranc
Idioma:
ES
Author:

Guillermo Dufranc

Title:

Honestypack: la evolución del branding de empaques

Translations:
Share:
Interactions:
Votes:
102
Comments:
20
Followers:
400
FOROALFA
Idioma:
ES
Author:

FOROALFA

Title:

Gran encuentro anual de diseño

Share:
Interactions:
Votes:
33
Comments:
20
Followers:
556
Adrián Pierini
Idioma:
ES
Author:

Adrián Pierini

Title:

Cuando el packaging discrimina

Share:
Interactions:
Votes:
122
Comments:
79
Followers:
443
Annick Woungly-Massaga
Idioma:
ES
Author:

Annick Woungly-Massaga

Title:

Tiendas de diseño cubano

Share:
Interactions:
Votes:
21
Comments:
9
Followers:
30
Joan Costa
Idioma:
ES
Author:

Joan Costa

Title:

Louboutin lanza un bolso con artesanas mayas

Translations:
Share:
Interactions:
Votes:
93
Comments:
59
Followers:
2162
Rique Nitzsche
Idioma:
PT
Author:

Rique Nitzsche

Title:

O design dos negócios

Translations:
Share:
Interactions:
Votes:
11
Comments:
1
Followers:
265
My opinion:

Login with your account to comment on this article. If you do not have it, create your free account now.

0
Juan Pablo Miguel Aponte Ruidias
Sep 2014

En Perú también se está marcando esta tendencia: Cervezas artesanales. #branding

1
Reply
2
Ruben Alfonzo
Aug 2014

Excellent!!!

1
Reply

Upcoming online courses

Branding Corporativo

Branding Corporativo

Cómo planificar, construir y gestionar la marca de empresas e instituciones

4 weeks
17 Septiembre

Estrategia de Marca

Estrategia de Marca

15 claves para programar el diseño de símbolos y logotipos de alto rendimiento

4 weeks
29 Octubre

Relecturas del Diseño

Relecturas del Diseño

Una inmersión en el discurso sobre el diseño para despejar sus nociones más controvertidas: creatividad, innovación, arte, tecnología, función social...

4 weeks
28 Enero 2019

Branding: Diseñador y Cliente

Branding: Diseñador y Cliente

Tratar con el cliente, hacer presupuestos y planificar las etapas de la creación de una marca

3 weeks
22 Abril 2019

Auditoría de Marca

Auditoría de Marca

Taller de práctica profesional: análisis, diagnóstico y programa de marca sobre casos reales

6 weeks
22 Junio 2019