How to Choose the Right Type for Your Logo
Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
All about Advertising
Find the best thoughts, case studies, book references, debates and tips relevant to the area of advertising
What is a Logotype and What is a Logo
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
Typological Thinking in Logo Design
A key requirement for effectively evaluating and creating logos and brand marks.
Product Logos: How to Analyze and Design Them
Keys to analyzing and designing logos for supermarket packaging.
Corporate Brand: Selling a Design or Transfering a Resource?
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
Some Ideas are Too Big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Design and Message Credibility
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
With or Without a Graphic Symbol
A brand choice conditioned by the profile of the organization and its communication.
Typeface is Now Considered as Intelectual Property
For the very first time, after 10 years of a long legal process, an originally created alphabet is considered «protectable artistic work» by the Intelectual Property Law in Spain
Don't Mess with My Design!
The interprofessional critique taboo: insecurity, paranoia and corporatism refuge.
Birth and Evolution of the Brand in 7 Steps
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
A “Graphic Houdini”
The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.
How to Design Political Campaigns
A recommended structure for designing a political campaign.
And Where are the Opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Invisible Design
After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
And, How My Client's Brand is Doing?
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
The Challenge of Communicating Value
A question to which creative entrepreneurs have no answer to: the value of their proposal.
The Critical Designer and Material Culture
Working unreflectively and predominantly for neutral or anti-social programs perpetuates a society characterized by inequalities.
The Image as Idea, Graphic, and Message
What is an image? How is it conceived? How is it part of a message?
What Does My Design Communicate?
Bad communication is a problem that we experience every day. Design plays an important role in communication and should be congruent.
A Passion for Design
Who doesn't want to feel passion for what he or she likes, and loves?
Designing for Restaurants
If you ever have the fortune of working for a restaurant, you will have to think in a different way.
Creative Myopia
The lack of strategic thinking in design and creativity proposals leads indirectly to the standardization of creative results.
To Think, Feel and Do: Three Clues to Perception
Understanding how our perception works and how it affects us is the clue to produce really effective messages, not just award-winning ones.
Kusi Kusi: Identity as a (regrettable) ‘State affair’
A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.
About Effectiveness
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
Posada Beyond La Catrina
A century since his death, José Guadalupe Posada left a wide heritage, not only engravings and skull, but he was a pioneer of editorial and graphic design in México.
Management vs. Leadership
We don't need to manage the present but we should lead the future.
I Am a Designer Anthropologist
My job, designing brands for clients with global reach, involves a different approach from that of a traditional designer.
Finding Your Perfect Brand Name
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
Green Models in Classroom
Design teachers must spread pedagogical processes for a green world to reduce the impact of our academic exercises on the local environment.
Being a New Rockstar of Design
Can future designers create a sustainable personal image on any scenario that the market might present?
Strategy and Creativity are Part of Design
Though it sounds quite obvious, to start any design process it is necessary analysis and strategic thinking.
Planned Obsolescence
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
Packaging and the World Cup
Packaging desing specialty revolutionizes during mega sport events.
A Digital Ecosystem for the New Generations
Our current ecosystem is Web 2.0, interactive publicity and online marketing.
Do We Really Know What a Graphic Brand Conveys?
If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
Paul Ricoeur and creative search
The origin of the creative act from a philosopher's perspective.
A Creative Methodology for Creative People
Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...
Creating Emotional Ties with Customers
Companies should do more for their customers: they should establish an emotional connection.
