How to build professional authority and overcome the problem of convincing the clients when presenting designs to them
Quilpué, Valparaíso Chile
Profession: A Graphic Designer
Works at: GRAFITALLER
Teaches at: Universidad de Viña del Mar
Joined FOROALFA: 2007
How to build professional authority and overcome the problem of convincing the clients when presenting designs to them
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La identidad perdida
Los intereses inmobiliarios que privilegian la rentabilidad a corto plazo, son los mismos que destruyen su propia fuente de plusvalía. La fuerza de los municipios es la única capaz de generar normas de desarrollo con visión de futuro y conscientes de la identidad proyectada o deseada. Si se cede a presiones políticas y comerciales, estamos lejos de poder resolver el problema de expresión ciudadana de la identidad y su marca.
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