la Serena Chile
Profession: A Graphic Designer
Specialization: Desarrollo de Marcas, Diseño Gráfico, Diseño Publicitario
Works at: matamala diseno
Joined FOROALFA: 2006
I’m a designer with over 20 years of experience, and throughout this journey, I’ve brought brands and logos to life—creations that now stand on their own with identity and purpose.
I’ve worked in both the private sector, leading design studios, and the public sector, where I’ve coordinated professional teams on design and heritage research projects, as well as taught at various universities across the region.
Design is both my language and my passion. I firmly believe it should be part of everyday life—a tool to connect people, foster understanding, and enrich experiences. I’m constantly evolving, always learning.
2 weeks ago I like the reply of Luciano Cassisi in the dialog started by Gustavo Lorenzo en el artículo
El rol del diseñador en la era del branding
3 weeks ago I like the comment of Edgardo Luis Flores in the article
El rol del diseñador en la era del branding
3 weeks ago My opinion in the article El rol del diseñador en la era del branding
Excelente articulo. De verdad que nos estamos llenando de gurús del reel, quienes desde el diseño ofrecen incluso hasta la paz mundial. Mi experiencia de años diseñando marcas, es que a los pequeños emprendedores, ay que "hacerla fácil y clara" para lograr un resultado que les sirva a su negocio. Y que no quede con la sensación que están tratando con un físico cuántico que solo los marea con conceptos que sólo los llena de temor.
Train with the experts from our community.
View Courses (in Spanish)Refreshing courses to specialize with the best.
Keys for programming the design of high-performance logos and graphic symbols
20 hours (approx.)
Noviembre
Criteria and tools for selecting the right type of logo in brand design
15 hours (approx.)
Noviembre
Analytical guide and working method for determining rebranding strategies
15 hours (approx.)
Diciembre