Gonzalo Matamala

Gonzalo Matamala

Professional

la Serena Chile

Profession: A Graphic Designer

Specialization: Desarrollo de Marcas, Diseño Gráfico, Diseño Publicitario

Works at: matamala diseno

Joined FOROALFA: 2006

I’m a designer with over 20 years of experience, and throughout this journey, I’ve brought brands and logos to life—creations that now stand on their own with identity and purpose.
I’ve worked in both the private sector, leading design studios, and the public sector, where I’ve coordinated professional teams on design and heritage research projects, as well as taught at various universities across the region.
Design is both my language and my passion. I firmly believe it should be part of everyday life—a tool to connect people, foster understanding, and enrich experiences. I’m constantly evolving, always learning.


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Recent activity of Gonzalo Matamala

Gonzalo Matamala
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2 weeks ago I like the reply of Luciano CassisiLuciano Cassisi in the dialog started by Gustavo Lorenzo en el artículo El rol del diseñador en la era del brandingEl rol del diseñador en la era del branding

Gonzalo Matamala
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3 weeks ago I like the comment of Edgardo Luis FloresEdgardo Luis Flores in the article El rol del diseñador en la era del brandingEl rol del diseñador en la era del branding

Gonzalo Matamala
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3 weeks ago My opinion in the article El rol del diseñador en la era del brandingEl rol del diseñador en la era del branding

Excelente articulo. De verdad que nos estamos llenando de gurús del reel, quienes desde el diseño ofrecen incluso hasta la paz mundial. Mi experiencia de años diseñando marcas, es que a los pequeños emprendedores, ay que "hacerla fácil y clara" para lograr un resultado que les sirva a su negocio. Y que no quede con la sensación que están tratando con un físico cuántico que solo los marea con conceptos que sólo los llena de temor.

Gonzalo Matamala is following 2 profiles

Portrait of Milton Glaser
Milton Glaser Aug 2012
Portrait of Raúl Belluccia
Raúl Belluccia Aug 2012
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Brand Strategy

Brand Strategy

Keys for programming the design of high-performance logos and graphic symbols

20 hours (approx.)
Noviembre

Types of Logos

Types of Logos

Criteria and tools for selecting the right type of logo in brand design

15 hours (approx.)
Noviembre

Brand Redesign

Brand Redesign

Analytical guide and working method for determining rebranding strategies

15 hours (approx.)
Diciembre