Dealing with the client, budgeting and planning the stages of brand creation
New York United States
Profession: A Graphic Designer
Works at: Milton Glaser
Joined FOROALFA: 2006
Dealing with the client, budgeting and planning the stages of brand creation
I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.
“Make it clear.” This fundamental assumption of communication would seem to be an attainable goal. Objectify the audience, understand their desires—appeal to their interests, eliminate the extraneous and presto “effective communication.” Well, maybe not.
Apr 2019 Published the article:
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