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Main illustration of the article The Influence of Fashion Bloggers on E-commerce

Ana Bossler

The Influence of Fashion Bloggers on E-commerce

The fashion bloggers reduce the transactional costs in e-commerce, acquiring prestige through their posts that have the capacity to accelerate innovation diffusion.

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Portrait of Sole Verduga
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Sole Verduga
Apr 2014

I believe that this issue is extremely important because it addresses the new system of communication and distribution of messages. I think just as we start to saturate as an advertising medium it will only lose its persuasive power and along with that we will lose an average exposure used by many professionals nowadays. A subject with large aperture of analysis that perhaps began with a fashion focus, but that could become the next institution of social power.

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Portrait of Ana Bossler
71
Ana Bossler
Apr 2014

Thats the idea. We are working with dynamics institutions, a form of social power, more uncertain, but building new social interactions that could overcome the ones that keep the status quo.

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