Garzón on Minimalist Packaging (48073)

Dialogue initiated by Nicole Garzón in the article Minimalist Packaging

Portrait of Nicole Garzón
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As time goes by many things come and go. In graphic design, minimalism has been making itʼs way through and itʼs here to stay. Even though it seems so easy to make, many designers donʼt realize what it implies. Just like you say, to make a synthesis of something you must surely analyse the whole thing, read, experiment and then start cutting stuff off. In packaging itʼs the same way. Minimalism is not just a sans serif typography with a plain background, itʼs a whole process underneath that make it look simple yet so hard to achieve.

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