De Althaus on Logos to Go (40401)

Dialogue initiated by Alejandro De Althaus in the article Logos to Go

Dec 2013

Yes, it is ridiculous. Thereʼs an old phrase in spanish that says "Zapatero a sus zapatos" which means something like "Each shoemaker to his shoes", what I am trying to say with this is that the problem resides in the involvement of people in the graphic design business who are not designers, in a proper way. Of course this is a business but it can be lead (and shoud be) by honest, hardworking and effectively creative people that get paid what they diserve because they deliver a true designerʼs work.

This video might interest you👇👇👇

Debate sobre los significados de los colores

Might interest you

Milton Glaser Ten Things I Have Learned I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.

Luciano Cassisi Logo Functions Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.

Guillermo Dufranc Healthy Food has Changed Packaging Design Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.

Norberto Chaves Corporate Brand: Selling a Design or Transfering a Resource? The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Norberto Chaves Every logo should be… Twelve supposedly «universal» rules in brand identity design.