Dialogue initiated by Alejandro De Althaus on:

Main illustration of the article Logos to Go

Erik Spiekermann

Logos to Go

Corporate identity design is changing. There are designers for whom quantity matters more than quality.

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Portrait of Alejandro De Althaus
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Alejandro De Althaus
Dec 2013

Yes, it is ridiculous. Thereʼs an old phrase in spanish that says "Zapatero a sus zapatos" which means something like "Each shoemaker to his shoes", what I am trying to say with this is that the problem resides in the involvement of people in the graphic design business who are not designers, in a proper way. Of course this is a business but it can be lead (and shoud be) by honest, hardworking and effectively creative people that get paid what they diserve because they deliver a true designerʼs work.

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