Dialogue initiated by Román Perona on:

Main illustration of the article Healthy Food has Changed Packaging Design

Guillermo Dufranc

Healthy Food has Changed Packaging Design

Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.

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Portrait of Román Perona
5
Román Perona
Aug 2013

The research for the HCD project I'm working on to provide healthier food options for people in need, reveals that the people interviewed think they have a healthy diet despite they very rarely eat fresh fish, fruit and veggies on a daily basis.

Rebranding food products as «healthy» makes difficult to create awareness of healthy food habits among consumers. Human Centred Designer as me, are responsible now for fixing the consequences of marketeers’ decisions about this matter.

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Portrait of Josué Carrada
0
Josué Carrada
5 months ago

Hi, i´m an industrial designer and i would like to read more about your work cause i find interesting the things you say you´ve found out. Hope you could share your work cause i´m interested in working on food design to improve food habits

1
Portrait of Guillermo Dufranc
519
Guillermo Dufranc
5 months ago

Hola Josué. Puedes leer más artículos en Foro Alfa, incluso descargar mis libros en PDF desde mi blog http://dufranc.com.ar/.

También está a la venta en Amazon la versión en inglés de uno de los libros https://amzn.to/2Q64CVr

Saludos

1
Portrait of Josué Carrada
0
Josué Carrada
5 months ago

Muchas gracias, ya los descargué. Me serán de gran ayuda para mi investigación

Saludos

1
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