In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
The fashion bloggers reduce the transactional costs in e-commerce, acquiring prestige through their posts that have the capacity to accelerate innovation diffusion.
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.