Sergio Braguinsky Carrera

Graphic designer graduated from the Faculty of Design, Architecture and Urbanism of the University of Buenos Aires.

For as long as he can remember he has loved drawing; as a teenager he took courses in humorous drawing, where he adopted the pseudonym he uses professionally today: elsebra.

While he was studying, together with three classmates, he formed a group that offered design services to small-scale commercial premises. There he had a brief but rich experience as a lyricist.

In 1997, he got a job as a junior designer in a press and advertising agency whose clients were mostly from the public sector. There he began his professional training. As time went by, he took on more and more responsibilities and in 1999, already in another agency, he was promoted to Art Director, with some important accounts in charge.

In 2001 he started working in a web design and development studio, and that will be his activity for the next 5 years. Meanwhile, he co-founded and co-edited the independent magazine DíceseDe.

In 2003 he is part of the generating group of what today is the Union of Graphic Designers of Buenos Aires (UDGBA), which he formally presides since July 2017.

Since 2005 and until 2011 he is a teacher of the Typography Chair of the visual communication designer Silvia H. González, at the FADU/UBA.

In 2009 and until 2015 she started teaching Typography at the University of Flores. In 2016 she debuts as a teacher of graphic design (level 2), in the same house and in 2017 she starts teaching level 3.

In 2020 she starts teaching Introduction to Projectual Knowledge to 6th year students at Colegio Nacional de Buenos Aires.

Since mid 2006 he works independently in elsebraDG, his own studio.