José Antonio Giménez

Professional, Professor

Valencia Spain

Profession: A Communication Expert

Works at: Sanserif Creatius

Teaches at: Universidad de Valencia (UV-EG)

Joined FOROALFA: 2010

http://www.sanserif.es

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Articles by José Antonio Giménez (6)

Recipe Book to Get Over the Crisis With Design Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.

Design and Chess Blindness Low-tech design paves today a path designers should have never left, but businesses are still dazzled by a technological sensationalism that forgot to give answers.

Industrial Design Shortens the Crisis Industrial design, or to put it better, the application of design to industry have had a stimulating effect in the past.

Wood’s Future Is in the Rear Mirror If we want to be recognized, searched, and valued, we should remain faithful to our tradition, recover the virtues of craftwork and with them meet the requirements of the consumer.

Ave, Caesar, Morituri Te Salutant The values and sensations that used to be conveyed through the physical characteristics of the medium should not be replaced by a void now.

Made in Spain, a Reality We let qualified professional to leave and we reduce our manufacturing autonomy. And that obviously affects local industrial designers and weakens the companies’ room for manoeuvre.

Translations by José Antonio Giménez (5)

The Capacity of Visualizing The essential of designing resides on the ability to imagine how things will work before they materialize.

From the Useful-object to the Object-tool Freed from its functional responsibility, useful-objects appear as single-useful formal phenomena whose morphology is used to express a particular message.

Craftsmanship and Design Craftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.

Fewer Products vs. More Services A possible new horizon for the world and for the Design.

Recent activity of José Antonio Giménez

Jun 2019 Translated the article:

The Capacity of Visualizing

May 2016 My reply on the dialogue started by Gloria María Martínez Torres in the article ¿La muerte del papel?

No creo que haya que elegir y descartar una de las dos, sino aprovechar el potencial de cada una. La digital por su versatilidad y flexibilidad para evolucionarla y relacionarla, la tradicional para aprovechar sus valores sensitivos y funcionales. Es el reto del diseñador y de los editores acostumbrados a copiar el formato papel al digital sin variar el formato o los requisitos.

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May 2016 My opinion in the article Diseño y ceguera ajedrecística

Cierto. Es el mismo problema que pasa aquí en España. La profunda crisis vivida no ha servido de nada. Las empresas se han enrocado y siguen con sus mismo planteamientos. E incluso mercados más flexibles como el artesano sigue evitando la reconversión, y considera la apuesta por el diseño como un elemento extraño, como algo no vinculado a la actividad comercial sino más bien expositiva o promocional.

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