Jordi Colet
Sabadell
Barcelona
Spain
A graphic designer, professor, with 41 years of experience. Lives in Sabadell (Barcelona), Spain. Specializes in Packaging. Teaches at Universidad Autónoma de Barcelona. Is interested in Graphic Design, Web Design, Advertising, Communication, Branding, Technology. Jordi joined FOROALFA in 2009.
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Feb 2014 My reply on the dialogue started by 
Luis Martín González in the article 
La función publicitaria del envase
En términos generales eso va a depender del posicionamiento que se quiera transmitir con el envase. Dado que una parte sustancial del código visual se basa en una convención cultural, el packaging debe observar los usos y preferencias del mercado en el cual va a ser vendido. Es fundamental evitar la disonancia cognitiva si pretendemos que se entienda el mensaje. Un saludo.
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