Articles on Professional practice
Thoughts, case studies, book reviews, debates and tips on Professional practice, written by prominent authors and carefully edited by FOROALFA.
- Author:
- Milton Glaser
- Title:
- Ten Things I Have Learned
- Synopsis:
- I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.
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- Author:
- Erik Spiekermann
- Title:
- Logos to Go
- Synopsis:
- Corporate identity design is changing. There are designers for whom quantity matters more than quality.
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- Author:
- Erik Spiekermann
- Title:
- From the C-Word to the D-Word
- Synopsis:
- Designers must take care of the words we use to talk about our work.
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- Author:
- Pablo Zarate
- Title:
- Design Manifesto
- Synopsis:
- Ten principles that guide my daily design practice.
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- Author:
- Silvina Rodriguez Picaro
- Title:
- Finding Your Perfect Brand Name
- Synopsis:
- Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
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- Author:
- Marco Rinaldi
- Title:
- Are we destined to fail as entrepreneurs?
- Synopsis:
- The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
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- Author:
- Fernando Del Vecchio
- Title:
- Some ideas are too big
- Synopsis:
- We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
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- Author:
- Lorena Garcia Hidalgo
- Title:
- Why Does the Client Think Different?
- Synopsis:
- When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.
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- Author:
- Sebastian Guerrini
- Title:
- I am designer anthropologist
- Synopsis:
- My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
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- Author:
- Fernando Del Vecchio
- Title:
- A passion for design
- Synopsis:
- Who doesn't want to feel passion for what he or she likes, and loves?
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- Author:
- Erik Spiekermann
- Title:
- The Seventh Commandment
- Synopsis:
- The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.
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- Author:
- Sebastián Vivarelli
- Title:
- Making a Living as a Designer
- Synopsis:
- Why designers'compensation continues to be so low? A question that still calling for an answer.
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- Author:
- Adrián Pierini
- Title:
- My Debut as a Design Student
- Synopsis:
- Experience and career are based in dedication and hard work.
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- Author:
- Hector Bruguera
- Title:
- Being a new rockstar of design
- Synopsis:
- Can future designers create a sustainable personal image on any scenario that the market might present?
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- Author:
- Fernando Del Vecchio
- Title:
- And where are the opportunities?
- Synopsis:
- Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
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- Author:
- Ana Yago
- Title:
- Purity
- Synopsis:
- The role of photography is still the same: to portray a moment. Real or imagined, the look of the creative is always there, seeing what others will see before shooting.
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- Author:
- Jorge Illich Carpinteyro
- Title:
- Design Contests
- Synopsis:
- Contests aren't the cause of the main structural problems of the design profession, but an excellent reflection of such problems.
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- Author:
- Fernando Del Vecchio
- Title:
- Innovation on Design Is Not Inside Design
- Synopsis:
- Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
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- Author:
- Fernando Del Vecchio
- Title:
- We Must Learn to Play the Game
- Synopsis:
- In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
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- Author:
- Guillermo Dufranc
- Title:
- Argentine Wine Needs Concept
- Synopsis:
- In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
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- Author:
- Marco Rinaldi
- Title:
- Management vs. Leadership
- Synopsis:
- We don't need to manage the present but we should lead the future.
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- Author:
- Fernando Del Vecchio
- Title:
- About Effectiveness
- Synopsis:
- Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
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- Author:
- Alvaro Magaña
- Title:
- Design: accomplice or ally to consumption?
- Synopsis:
- In response to the article “Sign consumption”, the question arises: which is, or should be, design's relationship with economical culture?
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- Author:
- André Ricard
- Title:
- Craftsmanship and design
- Synopsis:
- Craftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.
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