Articles on Professional practice

Thoughts, case studies, book reviews, debates and tips on Professional practice, written by prominent authors and carefully edited by FOROALFA.

Portrait of Erik Spiekermann
Author:
Erik Spiekermann
Title:
Logos to Go
Synopsis:
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
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17
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6
Followers:
376
Main illustration of the article Management vs. Leadership
Author:
Marco Rinaldi
Title:
Management vs. Leadership
Synopsis:
We don't need to manage the present but we should lead the future.
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1
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72
Portrait of Jorge Illich Carpinteyro
Author:
Jorge Illich Carpinteyro
Title:
Design Contests
Synopsis:
Contests aren't the cause of the main structural problems of the design profession, but an excellent reflection of such problems.
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3
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1
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4
Portrait of Hector Bruguera
Author:
Hector Bruguera
Title:
Being a new rockstar of design
Synopsis:
Can future designers create a sustainable personal image on any scenario that the market might present?
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3
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2
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30
Portrait of Erik Spiekermann
Author:
Erik Spiekermann
Title:
The Seventh Commandment
Synopsis:
The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.
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4
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376
Portrait of Fernando Del Vecchio
Author:
Fernando Del Vecchio
Title:
And where are the opportunities?
Synopsis:
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
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3
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696
Portrait of Alvaro Magaña
Author:
Alvaro Magaña
Title:
Design: accomplice or ally to consumption?
Synopsis:
In response to the article “Sign consumption”, the question arises: which is, or should be, design's relationship with economical culture?
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0
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97
Portrait of Fernando Del Vecchio
Author:
Fernando Del Vecchio
Title:
A passion for design
Synopsis:
Who doesn't want to feel passion for what he or she likes, and loves?
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5
Followers:
696
Portrait of André Ricard
Author:
André Ricard
Title:
Craftsmanship and design
Synopsis:
Craftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.
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0
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438
Portrait of Fernando Del Vecchio
Author:
Fernando Del Vecchio
Title:
Innovation on Design Is Not Inside Design
Synopsis:
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
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3
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696
Main illustration of the article About Effectiveness
Author:
Fernando Del Vecchio
Title:
About Effectiveness
Synopsis:
Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
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1
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696
Portrait of Adrián Pierini
Author:
Adrián Pierini
Title:
My Debut as a Design Student
Synopsis:
Experience and career are based in dedication and hard work.
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4
Comments:
1
Followers:
447
Portrait of Sebastián Vivarelli
Author:
Sebastián Vivarelli
Title:
Making a Living as a Designer
Synopsis:
Why designers'compensation continues to be so low? A question that still calling for an answer.
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4
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1
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284
Portrait of Fernando Del Vecchio
Author:
Fernando Del Vecchio
Title:
We Must Learn to Play the Game
Synopsis:
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
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3
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696
Portrait of Lorena Garcia Hidalgo
Author:
Lorena Garcia Hidalgo
Title:
Why Does the Client Think Different?
Synopsis:
When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.
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5
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2
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6
Portrait of Erik Spiekermann
Author:
Erik Spiekermann
Title:
From the C-Word to the D-Word
Synopsis:
Designers must take care of the words we use to talk about our work.
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Votes:
16
Comments:
4
Followers:
376
Portrait of Ana Yago
Author:
Ana Yago
Title:
Purity
Synopsis:
The role of photography is still the same: to portray a moment. Real or imagined, the look of the creative is always there, seeing what others will see before shooting.
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3
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1
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17
Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Argentine Wine Needs Concept
Synopsis:
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
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Votes:
2
Followers:
406
Portrait of Milton Glaser
Author:
Milton Glaser
Title:
Ten Things I Have Learned
Synopsis:
I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.
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Votes:
23
Comments:
3
Followers:
546
Main illustration of the article Are we destined to fail as entrepreneurs?
Author:
Marco Rinaldi
Title:
Are we destined to fail as entrepreneurs?
Synopsis:
The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
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Votes:
10
Comments:
5
Followers:
72