How to Choose the Right Type for Your Logo
Understanding the strengths, limitations, and characteristics of brand mark types helps determine which one—or ones—best fit each logo design project.
All about brand identity
Find the best thoughts, case studies, book references, debates and tips of interest for the brand identity category
What is a Logotype and What is a Logo
Are “logo” and “logotype” the same thing? Where did these words come from, and what do they refer to today?
Typological Thinking in Logo Design
A key requirement for effectively evaluating and creating logos and brand marks.
Product Logos: How to Analyze and Design Them
Keys to analyzing and designing logos for supermarket packaging.
Corporate Brand: Selling a Design or Transfering a Resource?
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
With or Without a Graphic Symbol
A brand choice conditioned by the profile of the organization and its communication.
Verbal/Non Verbal as an Identifying Polarity
The typological role in identity reference.
Birth and Evolution of the Brand in 7 Steps
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
Reality of «Reality»
Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.
And, How My Client's Brand is Doing?
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
Minimalist Packaging
Minimalism requires to decide on what is really necessary from what is not.
Logos to Go
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
Kusi Kusi: Identity as a (regrettable) ‘State affair’
A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.
Branding Types
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
Packaging and the World Cup
Packaging desing specialty revolutionizes during mega sport events.
Do We Really Know What a Graphic Brand Conveys?
If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
A Digital Ecosystem for the New Generations
Our current ecosystem is Web 2.0, interactive publicity and online marketing.
