Articles on Identity
Thoughts, case studies, book reviews, debates and tips on Identity, written by prominent authors and carefully edited by FOROALFA.
- Author:
- Erik Spiekermann
- Title:
- Logos to Go
- Synopsis:
- Corporate identity design is changing. There are designers for whom quantity matters more than quality.
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- Author:
- Guillermo Dufranc
- Title:
- Minimalist Packaging
- Synopsis:
- Minimalism requires to decide on what is really necessary from what is not.
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- Author:
- Norberto Chaves
- Title:
- Corporate Brand: Selling a Design or Transfering a Resource?
- Synopsis:
- The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
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- Author:
- Joan Costa
- Title:
- Birth and Evolution of the Brand in 7 Steps
- Synopsis:
- The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
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- Author:
- Daniela Del Pino
- Title:
- Branding types
- Synopsis:
- Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
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- Author:
- Norberto Chaves
- Title:
- Every trademark must be...
- Synopsis:
- Twelve supposedly «universal» rules in designing trademarks.
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- Author:
- Norberto Chaves
- Title:
- With or Without a Logo-Symbol
- Synopsis:
- A brand choice conditioned by the profile of the organization and its communication.
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- Author:
- Pau De Riba
- Title:
- Reality of «Reality»
- Synopsis:
- Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.
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- Author:
- Norberto Chaves
- Title:
- Verbal/Non Verbal as an Identifying Polarity
- Synopsis:
- The typological role in identity reference.
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- Author:
- Victor Garcia
- Title:
- Kusi Kusi: Identity as a (regrettable) ‘State affair’
- Synopsis:
- A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.
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- Author:
- Adrián Pierini
- Title:
- Packaging and the World Cup
- Synopsis:
- Packaging desing specialty revolutionizes during mega sport events.
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- Author:
- Vanessa Lerner
- Title:
- Do We Really Know What a Graphic Brand Conveys?
- Synopsis:
- If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
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- Author:
- Raúl Belluccia
- Title:
- And, how my client's brand is doing?
- Synopsis:
- To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
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- Author:
- Mario Aleman
- Title:
- A Digital Ecosystem for the New Generations
- Synopsis:
- Our current ecosystem is Web 2.0, interactive publicity and online marketing.
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