Articles on Identity

Thoughts, case studies, book reviews, debates and tips on Identity, written by prominent authors and carefully edited by FOROALFA.

Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Every trademark must be...
Synopsis:
Twelve supposedly «universal» rules in designing trademarks.
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6
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1
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3077
Portrait of Guillermo Dufranc
Author:
Guillermo Dufranc
Title:
Minimalist Packaging
Synopsis:
Minimalism requires to decide on what is really necessary from what is not.
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14
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3
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406
Portrait of Daniela Del Pino
Author:
Daniela Del Pino
Title:
Branding types
Synopsis:
Branding is connected with brand image, positioning and reputation. It is the result of an endless list of marketing and design strategies.
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35
Portrait of Erik Spiekermann
Author:
Erik Spiekermann
Title:
Logos to Go
Synopsis:
Corporate identity design is changing. There are designers for whom quantity matters more than quality.
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17
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6
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376
Main illustration of the article Kusi Kusi: Identity as a (regrettable) ‘State affair’
Author:
Victor Garcia
Title:
Kusi Kusi: Identity as a (regrettable) ‘State affair’
Synopsis:
A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.
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188
Portrait of Mario Aleman
Author:
Mario Aleman
Title:
A Digital Ecosystem for the New Generations
Synopsis:
Our current ecosystem is Web 2.0, interactive publicity and online marketing.
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0
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37
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Verbal/Non Verbal as an Identifying Polarity
Synopsis:
The typological role in identity reference.
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2
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1
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Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
With or Without a Symbol
Synopsis:
An alternative trademark constrained by profile and communication.
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5
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3077
Portrait of Vanessa Lerner
Author:
Vanessa Lerner
Title:
Do We Really Know What a Graphic Brand Conveys?
Synopsis:
If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
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Portrait of Pau De Riba
Author:
Pau De Riba
Title:
Reality of «Reality»
Synopsis:
Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.
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3
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47
Portrait of Joan Costa
Author:
Joan Costa
Title:
Birth and Evolution of the Brand in 7 Steps
Synopsis:
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
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Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Corporate Brand: Selling a Design or Transfering a Resource?
Synopsis:
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
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9
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2
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3077
Portrait of Adrián Pierini
Author:
Adrián Pierini
Title:
Packaging and the World Cup
Synopsis:
Packaging desing specialty revolutionizes during mega sport events.
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1
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447