Professional practice workshop: analysis, diagnosis and branding program on real cases
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Guillermo DufrancHealthy Food has Changed Packaging DesignSince nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Pau De RibaInvisible DesignAfter the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
Sofia EscuderoHolistic and bimodal study in packagingThe application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
Guillermo DufrancMinimalist PackagingMinimalism requires to decide on what is really necessary from what is not.
Guillermo DufrancZero Waste Packaging: Possible or Not?Although to eradicate packaging waste may sound impossible to achieve, sustainability is a path to take and make improvements over time to reduce environmental impact.