Dialogue initiated by Joaquin Varas on:

Main illustration of the article Logos to Go

Erik Spiekermann

Logos to Go

Corporate identity design is changing. There are designers for whom quantity matters more than quality.

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Portrait of Joaquin Varas
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Joaquin Varas
Jan 2014

The indignation swelling up within me cannot be harnessed into mere words. One can only imagine the sort of cliched, generic and disposable logotypes that come out of that cesspit of misery. But hey! The sweatshop "designers" that work in those slave houses, are at least making us a favor. They are driving the miserable clients away from us, they in turn shall receive sub par work that will reflect their dubious work ethics. It is a love relationship between misers, who shall fall under the weight of those years of low wage abuse. No real loss there.

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