Dialogue #49530

Dialogue started in the article Logo Functions

Elina Perez Urbaneja

Dec 2017

Useful information

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¿Cuánto influye el diseño del logo en el éxito de una marca?

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Norberto Chaves Verbal/Non Verbal as an Identifying Polarity The typological role in identity reference.

Norberto Chaves A “graphic Houdini” The combined role of programmatic restrictions and creativity in the accomplishment of message effectiveness.

Norberto Chaves With or Without a Logo-Symbol A brand choice conditioned by the profile of the organization and its communication.

Norberto Chaves Every logo should be… Twelve supposedly «universal» rules in brand identity design.

Raúl Belluccia And, how my client's brand is doing? To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.

Norberto Chaves Design and message credibility Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.

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