Articles on Audiovisual Design
Thoughts, case studies, book reviews, debates and tips on Audiovisual Design, written by prominent authors and carefully edited by FOROALFA.
- Author:
- Norberto Chaves
- Title:
- Ten principles of graphic design
- Synopsis:
- Summarized version, as a decalogue.
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- Author:
- Norberto Chaves
- Title:
- Design and message credibility
- Synopsis:
- Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
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- Author:
- Fernando Del Vecchio
- Title:
- Some ideas are too big
- Synopsis:
- We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
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- Author:
- Fernando Del Vecchio
- Title:
- A passion for design
- Synopsis:
- Who doesn't want to feel passion for what he or she likes, and loves?
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- Author:
- Erik Spiekermann
- Title:
- The Seventh Commandment
- Synopsis:
- The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.
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- Author:
- Fernando Del Vecchio
- Title:
- We Must Learn to Play the Game
- Synopsis:
- In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
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- Author:
- Fernando Del Vecchio
- Title:
- Innovation on Design Is Not Inside Design
- Synopsis:
- Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
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- Author:
- Fernando Del Vecchio
- Title:
- And where are the opportunities?
- Synopsis:
- Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
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- Author:
- Pau De Riba
- Title:
- Invisible Design
- Synopsis:
- After the “premium” stage where design acts as quality mark, good design should become a “commodity”, a component of the welfare society we take for granted.
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- Author:
- Ricardo Rangel
- Title:
- Creation as the Human Essence
- Synopsis:
- In a world surrounding us with material, creation has become part of our essence, a key piece in the evolution of mankind.
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- Author:
- Fernando Del Vecchio
- Title:
- About Effectiveness
- Synopsis:
- Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.
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- Author:
- Marco Rinaldi
- Title:
- Management vs. Leadership
- Synopsis:
- We don't need to manage the present but we should lead the future.
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- Author:
- Alfredo Gutiérrez Borrero
- Title:
- Forum, “Fuero” and “Foras”!
- Synopsis:
- On the shared construction of a design without geographical, academic or professional boundaries.
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- Author:
- Alvaro Magaña
- Title:
- Design: accomplice or ally to consumption?
- Synopsis:
- In response to the article “Sign consumption”, the question arises: which is, or should be, design's relationship with economical culture?
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- Author:
- Cecilia Salinas
- Title:
- Paul Ricoeur and creative search
- Synopsis:
- The origin of the creative act from a philosopher's perspective.
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- Author:
- André Ricard
- Title:
- The capacity of visualizing
- Synopsis:
- The essential of designing resides on the ability to imagine how things will work before they materialize.
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