
Branding Corporativo
Cómo planificar, construir y gestionar la marca de empresas e instituciones
20 horas (aprox.)
1 junio
Tijuana
Baja California
México
Paloma Vargas é designer gráfica, profissional, docente, com experiência de 19 anos. Reside em Tijuana (Baja California), México. É especialista em Marketing & Branding - Educación. Trabalha em NAI Global - NAI Mexico. Dá aulas em Universidad Autonoma de Baja California. Tem interesse em Design de Indumentaria, Relações Publicas, Design Grafico, Design Industrial, Publicidade, Comunicação, Marketing, Design de Interiores, Branding, Educação. Paloma está no FOROALFA desde 2009.
Paloma Vargas joined NAI Global & NAI Mexico in 2012-2013, as Latin America & the Caribbean Marketing Director. She was responsible for creating and developing all marketing packages, outdoor signage, mailers, project presentations, brochures, advertising and developing market analysis for the company in a period of time. In 2013-2016 becomes a full time team member for NAI Mexico as a Branding, Marketing and KC Market Analyst. In 2017 becomes Project Coordinator also for NAI Mexico
By working and providing support to NAI Mexico's offices and the NAI LATAM Members throughout the country, she developed an understanding of their needs and creates effective, customized collateral, advertising and promotional materials based on their market requirements.
Background & Experience
2005 Founded her first branding consulting firm and has been a dean and researcher for many universities in the Baja Estate of Mexico.
Since 2008 Has been a judge in professional design, branding and marketing events and competitions.
Since 2004 Has been a university academic teacher & researcher for BA's and different types of masters degrees for different universities in the Baja State with over 10 years of academic history.
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