Gonzalo Pochelú Zavala

Professional

Rivera Uruguay

Profession: An Advertiser

Specialization: redactor creativo

Works at: gpz/adv

Joined FOROALFA: 2012

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Recent activity of Gonzalo Pochelú Zavala

Sep 2016 My opinion in the article La marca, la publicidad y el branding

Diría que los conceptos o el concepto asociado a la marca además de ser un elemento de identificación con su potencial público y que más allá de generar consumo y fidelidad, debe generar un hábito, un comportamiento

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Analytical guide and working method for determining rebranding strategies

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