Dialogue initiated by Jorge Frascara on:

Main illustration of the article What graphic design awards can't see

Pau De Riba

What graphic design awards can't see

This article analyzes the lack of information available to the design awards jury, and how that compromises their ability to actually evaluate the value of a project.

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Portrait of Jorge Frascara
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Jorge Frascara
Dec 2018

Excellent point. I have raised related concerns to some competition organizers, never with any effect. Competitions make room for nice parties and more diplomas for the walls of design offices. What I have never seen since the Australian "Design effectiveness Awards" of the 1990s, is information as to whether the objectives of the project were achieved, and the extent to which were achieved. I have never seen baseline data before the design intervention and effect after the design intervention. What merit are competitions recognizing? Visual originality? Wit? Let's get serious if we want design to be taken seriously. Thank you Pau, for raising your concerns.

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Main illustration of the article CLAP International Design Awards
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Premios Clap
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CLAP International Design Awards
Synopsis:
We launch the the first excellence awards for design, branding and communication professionals in Latin America.
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