Articles on Culture
Thoughts, case studies, book reviews, debates and tips on Culture, written by prominent authors and carefully edited by FOROALFA.
- Author:
- Norberto Chaves
- Title:
- Design and message credibility
- Synopsis:
- Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
- Translations:
- Share:
- Author:
- Marco Rinaldi
- Title:
- Are we destined to fail as entrepreneurs?
- Synopsis:
- The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
- Translations:
- Share:
- Author:
- Victor Garcia
- Title:
- Design on the Edge
- Synopsis:
- Marcos García is a talented Argentinean graphic designer and illustrator who uses cutter instead of pencil to produce his amazing designs.
- Translations:
- Share:
- Author:
- Lorena Garcia Hidalgo
- Title:
- Why Does the Client Think Different?
- Synopsis:
- When a client rejects our work is usually because we do not take their opinion into account. We think that it is only us, the designers, who have the knowlegde.
- Translations:
- Share:
- Author:
- Pau De Riba
- Title:
- Reality of «Reality»
- Synopsis:
- Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.
- Translations:
- Share:
- Author:
- Kevin Murray
- Title:
- What is Southern design?
- Synopsis:
- Conventionally, design is a form of development that trickles down from the North to the South. But the strength of tradition in Southern cultures provides rich resources.
- Share:
- Author:
- Jorge Del Toro
- Title:
- Creating Emotional Ties with Customers
- Synopsis:
- Companies should do more for their customers: they should establish an emotional connection.
- Translations:
- Share:
- Author:
- Victor Garcia
- Title:
- Kusi Kusi: Identity as a (regrettable) ‘State affair’
- Synopsis:
- A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.
- Translations:
- Share:
- Author:
- Martha Gutiérrez Miranda
- Title:
- Design and intelligence development
- Synopsis:
- Human beings are born with several potentialities marked by genetics; nevertheless, today we know that we can develop some others through certain stimulus, like design.
- Translations:
- Share:
- Author:
- Carla Santana
- Title:
- Posada Beyond La Catrina
- Synopsis:
- A century since his death, José Guadalupe Posada left a wide heritage, not only engravings and skull, but he was a pioneer of editorial and graphic design in México.
- Translations:
- Share:
- Author:
- André Ricard
- Title:
- From the Useful-object to the Object-tool
- Synopsis:
- Freed from its functional responsibility, useful-objects appear as single-useful formal phenomena whose morphology is used to express a particular message.
- Translations:
- Share:
- Author:
- Milton Glaser
- Title:
- Ambiguity & Truth
- Synopsis:
- “Make it clear.” This fundamental assumption of communication would seem to be an attainable goal. Objectify the audience, understand their desires—appeal to their interests, eliminate the extraneous and presto “effective communication.” Well, maybe not.
- Translations:
- Share:
- Author:
- José Antonio Giménez
- Title:
- Ave, Caesar, Morituri Te Salutant
- Synopsis:
- The values and sensations that used to be conveyed through the physical characteristics of the medium should not be replaced by a void now.
- Translations:
- Share:
- Author:
- Alfredo Gutiérrez Borrero
- Title:
- Forum, “Fuero” and “Foras”!
- Synopsis:
- On the shared construction of a design without geographical, academic or professional boundaries.
- Translations:
- Share:
- Author:
- Julio Broca
- Title:
- Image as idea, graphic and message
- Synopsis:
- What is an image? How is it conceived? How is it part of a message?
- Translations:
- Share:
- Author:
- Jorge Luis Muñoz
- Title:
- What is social design?
- Synopsis:
- Design's social impact is a research area not covered enough by designers.
- Translations:
- Share: