Dialogue initiated by Javier Hernández on:

Main illustration of the article Logos to Go

Erik Spiekermann

Logos to Go

Corporate identity design is changing. There are designers for whom quantity matters more than quality.

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Javier Hernández
Mar 2015

Mr. Spiekermann: You are right!... "Why are our prices so low?", because designers have allowed to be that way, accepting from clients whatever amount of money they are willing to pay... for not being organized in any way to avoid this ridiculous situation... and for many more reasons that will take hours to discuss.

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