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Main illustration of the article Logos to Go

Erik Spiekermann

Logos to Go

Corporate identity design is changing. There are designers for whom quantity matters more than quality.

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Brandious Brand Bureau
Sep 2013

thanks erik! finally a recognized voice commenting on an issue that bothers us all and makes us all work harder. (nothing against working harder, itʼs just not fair itʼs caused by this kind of activities.) a great part of the problem is that the economy is hard to get a grab on lately, but - for our profession - the issue lies in the fact that educational institutions in the countries erik refers to are indiscriminately responding to a demand that is only based on easyʼnʼlazy. clients are also not helped by this because they are losing sight of what their brandʼs all about.

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