Calvo on How to Choose the Right Type for Your Logo (56222)

Dialogue initiated by Luciano Calvo in the article How to Choose the Right Type for Your Logo

Portrait of Luciano Calvo
2

La función y las características de uso donde se aplicará, final(real)mente el logo, es la guía base de cómo este debiera ser.

Incluso en tendencias clásicas de formas vinculadas a sensaciones, tenderán a transgredirse.

La estética o el estilo gráfico, están superados. Ya se está viendo cómo este quiebre empujará los límites de la identificación marcaria gráfica.

0

This video might interest you👇👇👇

Might interest you

Logo Functions
Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.
Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
Corporate Brand: Selling a Design or Transfering a Resource?
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
Every Logo Should Be…
Twelve supposedly «universal» rules in brand identity design.
Birth and Evolution of the Brand in 7 Steps
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.
With or Without a Graphic Symbol
A brand choice conditioned by the profile of the organization and its communication.