Dialogue initiated by Román Perona on:
Healthy Food has Changed Packaging Design
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
The research for the HCD project I'm working on to provide healthier food options for people in need, reveals that the people interviewed think they have a healthy diet despite they very rarely eat fresh fish, fruit and veggies on a daily basis.
Rebranding food products as «healthy» makes difficult to create awareness of healthy food habits among consumers. Human Centred Designer as me, are responsible now for fixing the consequences of marketeers’ decisions about this matter.
Hi, i´m an industrial designer and i would like to read more about your work cause i find interesting the things you say you´ve found out. Hope you could share your work cause i´m interested in working on food design to improve food habits
Hola Josué. Puedes leer más artículos en Foro Alfa, incluso descargar mis libros en PDF desde mi blog http://dufranc.com.ar/.
También está a la venta en Amazon la versión en inglés de uno de los libros https://amzn.to/2Q64CVr
Saludos
Packaged Brands: How packaging design helps to build brands
Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions related to packaging, from structure and graphics, build the identity of a brand. This book will guide
amazon.com
Muchas gracias, ya los descargué. Me serán de gran ayuda para mi investigación
Saludos
