Articles of interest for the Urbanism area

Find the best thoughts, case studies, book references, debates and tips relevant to the area of Urbanism.

Main illustration of the article Some ideas are too big

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Fernando Del Vecchio The challenge of communicating value A question to which creative entrepreneurs have no answer to: the value of their proposal.

Luciano Cassisi Less is Less, More is More The time is coming – to retire the nearly centenary motto «less is more».

Fernando Del Vecchio And where are the opportunities? Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

Main illustration of the article CLAP International Design Awards

Premios Clap CLAP International Design Awards We launch the the first excellence awards for design, branding and communication professionals in Latin America.

Fernando Del Vecchio A passion for design Who doesn't want to feel passion for what he or she likes, and loves?

Main illustration of the article Kusi Kusi: Identity as a (regrettable) ‘State affair’

Victor Garcia Kusi Kusi: Identity as a (regrettable) ‘State affair’ A recognized puppet theater from Lima, multi-award winning internationally, active for half a century, is claiming against Channel 7 TV Perust for usurping their brand.

Main illustration of the article About Effectiveness

Fernando Del Vecchio About Effectiveness Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.

Main illustration of the article Management vs. Leadership

Marco Rinaldi Management vs. Leadership We don't need to manage the present but we should lead the future.

André Ricard The capacity of visualizing The essential of designing resides on the ability to imagine how things will work before they materialize.

David Gallo Planned Obsolescence Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.

Main illustration of the article No Real Signs of Road Safety

Guido Battaglia No Real Signs of Road Safety The role of visual communication in transit is vital, but not valued.

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Articles of interest for the Urbanism area

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Estrategia de Marca

Tipología de Marcas

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