Hugo Paredes

I started developing my work after finishing my studies at the Pontificia Universidad Católica del Ecuador, in the Faculty of Architecture, Design and arts. My degree is in Design, and as soon as I finished, I jumped into the world of entrepreneurship by starting my first design and advertising company with a colleague.

Since then, I have worked in every segment of the advertising market, from the intellectual side to the production and manufacturing processes. I have even learned carpentry, locksmithing, and electricity, trades necessary to develop products that, together with technological development teams, turn ideas into physical and tangible objects.

I am the proud creator and owner of StickyIdea, a brand that encompasses over 100 coded items that are marketed in different lines in commercial retail nationwide in Ecuador.