Calvo on What is a Logotype and What is a Logo (56226)

Dialogue initiated by Luciano Calvo in the article What is a Logotype and What is a Logo

Portrait of Luciano Calvo
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Contenido necesario para conversaciones entre expertos del diseño .

Para el cliente: l o g o.

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Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.
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The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
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Every Logo Should Be…
Twelve supposedly «universal» rules in brand identity design.

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