Corporate Brand: Selling a Design or Transfering a Resource?
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
All about designer-client relationship
Find the best thoughts, case studies, book references, debates and tips of interest for the designer-client relationship category
And Where are the Opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
And, How My Client's Brand is Doing?
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
The Challenge of Communicating Value
A question to which creative entrepreneurs have no answer to: the value of their proposal.
A Passion for Design
Who doesn't want to feel passion for what he or she likes, and loves?
Web and Graphic Design for Posterity
Lots of clients ask us for «modern» designs. How healthy is it for the client's wallet, or our own, to follow imposed trends?
Learning, the Hard Way
My first steps as an independent graphic designer. Mistakes and some useful tips.
We Must Learn to Play the Game
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Creating Emotional Ties with Customers
Companies should do more for their customers: they should establish an emotional connection.
