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Main illustration of the article Logos to Go

Erik Spiekermann

Logos to Go

Corporate identity design is changing. There are designers for whom quantity matters more than quality.

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Portrait of David Espinosa
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David Espinosa
Sep 2013

Actually itʼs a fact around the world. Weʼre full of bad designer here in Colombia. They sell you a «logo» for, letʼs make a good offer, about 10 Euro. Final product? I wouldnʼt call «products». A lot of plagiarisms of big logos like CocaCola, IBM, British Petroleum. They just change the colours, the scripts and voilà! A brand new «logo». I think they are the busiest graphic designers around the world.

If our profession isnʼt globally associated it will almost impossible to avoid this issues.

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Portrait of Paus Lemar
0
Paus Lemar
Sep 2013

Here in Mexico they wonʼt even change the logo, they use the same one and only change the name of the brand.

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