Dialogue initiated by David Espinosa on:

Main illustration of the article Logos to Go

Erik Spiekermann

Logos to Go

Corporate identity design is changing. There are designers for whom quantity matters more than quality.

Read this article

Portrait of David Espinosa
53
David Espinosa
Sep 2013

Actually itʼs a fact around the world. Weʼre full of bad designer here in Colombia. They sell you a «logo» for, letʼs make a good offer, about 10 Euro. Final product? I wouldnʼt call «products». A lot of plagiarisms of big logos like CocaCola, IBM, British Petroleum. They just change the colours, the scripts and voilà! A brand new «logo». I think they are the busiest graphic designers around the world.

If our profession isnʼt globally associated it will almost impossible to avoid this issues.

1
Portrait of Paus Lemar
0
Paus Lemar
Sep 2013

Here in Mexico they wonʼt even change the logo, they use the same one and only change the name of the brand.

0
Reply

This video might interest you👇👇👇

Might interest you

Portrait of Sofia Escudero
Author:
Sofia Escudero
Title:
Holistic and bimodal study in packaging
Synopsis:
The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.
Translations:
Share:
Interactions:
Votes:
2
Followers:
29
Portrait of Fernando Del Vecchio
Author:
Fernando Del Vecchio
Title:
And where are the opportunities?
Synopsis:
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
Translations:
Share:
Interactions:
Votes:
3
Followers:
776
Portrait of Raúl Belluccia
Author:
Raúl Belluccia
Title:
And, how my client's brand is doing?
Synopsis:
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
Translations:
Share:
Interactions:
Votes:
1
Comments:
1
Followers:
850
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Corporate Brand: Selling a Design or Transfering a Resource?
Synopsis:
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
Translations:
Share:
Interactions:
Votes:
9
Comments:
2
Followers:
3565
Main illustration of the article Some ideas are too big
Author:
Fernando Del Vecchio
Title:
Some ideas are too big
Synopsis:
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
Translations:
Share:
Interactions:
Votes:
3
Comments:
2
Followers:
776
Portrait of Alvaro Magaña
Author:
Alvaro Magaña
Title:
Design: accomplice or ally to consumption?
Synopsis:
In response to the article “Sign consumption”, the question arises: which is, or should be, design's relationship with economical culture?
Translations:
Share:
Interactions:
Votes:
0
Followers:
100