Dialogue initiated by Silvia Calderon Iturralde on:

Main illustration of the article Less is Less, More is More

Luciano Cassisi

Less is Less, More is More

The time is coming - to retire the nearly centenary motto «less is more».

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Portrait of Silvia Calderon Iturralde
1
Silvia Calderon Iturralde
Aug 2013

Well, i agree with daniel Raposo the «more with less is better» and you are trying to express that «Itʼs time to abandon the figurative meaning and give words their proper meaning: «less is less» and «more and more»» Can you imagine a chanel Logo with barroque, overloaded, complex design? we need to comunicate in design simple but with a good concept! and this does not mean that less is less!

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Portrait of Luciano Cassisi
1503
Luciano Cassisi
Aug 2013

Iʼm just against absolute rules. Thatʼs all. Every project involves specific decisions, they should address specific problems. Simplicity is not always the appropriate solution.

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