Dialogue initiated by Silvia Calderon Iturralde on:

Main illustration of the article Less is Less, More is More

Luciano Cassisi

Less is Less, More is More

The time is coming - to retire the nearly centenary motto «less is more».

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Portrait of Silvia Calderon Iturralde
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Silvia Calderon Iturralde
Aug 2013

Well, i agree with daniel Raposo the «more with less is better» and you are trying to express that «It's time to abandon the figurative meaning and give words their proper meaning: «less is less» and «more and more»» Can you imagine a chanel Logo with barroque, overloaded, complex design? we need to comunicate in design simple but with a good concept! and this does not mean that less is less!

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Portrait of Luciano Cassisi
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Luciano Cassisi
Aug 2013

I'm just against absolute rules. That's all. Every project involves specific decisions, they should address specific problems. Simplicity is not always the appropriate solution.

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