Dialogue initiated by Valeria Lama on:

Main illustration of the article How to Design Political Campaigns

Sebastian Guerrini

How to Design Political Campaigns

A recommended structure for designing a political campaign.

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Portrait of Valeria Lama
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Valeria Lama
Apr 2014

Besides everything you have said I think one important and crucial key of a great political campaign is graphics, because everything communicates and graphics should have coherence with the political discurse as well. Recently I bought a book about the graphic design in left-wing politic and itʼs very interesting how every poster or any kind of graphics are very much alike even though they are from different periods of the history. So I think that means the color, the typography, the uses of photography or any kind of image are preconceive based on what you want to deliver.

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