Levels on Design Thinking Is Not Design (43409)

Dialogue initiated by All Levels in the article Design Thinking Is Not Design

All Levels

Aug 2014

Hereʼs what Dan Norman said on design thinking:

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Debate sobre los significados de los colores

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Luciano Cassisi Logo Functions Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.

Guillermo Dufranc Healthy Food has Changed Packaging Design Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.

Norberto Chaves Design and message credibility Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Guillermo Dufranc The power of beauty in packaging design Design's aesthetic quality increases value for products and brands, making them more desirable.

Fernando Del Vecchio And where are the opportunities? Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?