Dialogue #37973

Dialogue started in the article Corporate Brand: Selling a Design or Transfering a Resource?

Daniela Santibáñez

Aug 2013

The fact of showing the inherent technicality in the elaboration of a brand (awesomely) contributes to an increase in the professionalism of communication. Great article and interesting perspective.

This video might interest you👇👇👇

¿Se puede bordar cualquier logo?

Might interest you

Fernando Del Vecchio The challenge of communicating value A question to which creative entrepreneurs have no answer to: the value of their proposal.

Guillermo Dufranc Healthy Food has Changed Packaging Design Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.

Raúl Belluccia And, how my client's brand is doing? To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.

Pau De Riba Reality of «Reality» Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.

Norberto Chaves With or Without a Logo-Symbol A brand choice conditioned by the profile of the organization and its communication.

Norberto Chaves Verbal/Non Verbal as an Identifying Polarity The typological role in identity reference.

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