Santibáñez on Corporate Brand: Selling a Design or Transfering a Resource? (37973)
Dialogue initiated by Daniela Santibáñez in the article 
Corporate Brand: Selling a Design or Transfering a Resource?
The fact of showing the inherent technicality in the elaboration of a brand (awesomely) contributes to an increase in the professionalism of communication. Great article and interesting perspective.
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