Santibáñez on Corporate Brand: Selling a Design or Transfering a Resource? (37973)

Dialogue initiated by Daniela Santibáñez in the article Corporate Brand: Selling a Design or Transfering a Resource?

Daniela Santibáñez

Aug 2013

The fact of showing the inherent technicality in the elaboration of a brand (awesomely) contributes to an increase in the professionalism of communication. Great article and interesting perspective.

This video might interest you👇👇👇

Debate sobre los significados de los colores

Might interest you

Luciano Cassisi Logo Functions Not all brands are used for the same purposes. Knowing in detail the functions that they must fulfill, is essential to design them well.

Guillermo Dufranc Healthy Food has Changed Packaging Design Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity.

Norberto Chaves Every logo should be… Twelve supposedly «universal» rules in brand identity design.

Joan Costa Birth and Evolution of the Brand in 7 Steps The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon.

Norberto Chaves With or Without a Logo-Symbol A brand choice conditioned by the profile of the organization and its communication.

Pau De Riba Reality of «Reality» Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.