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Main illustration of the article Corporate Brand: Selling a Design or Transfering a Resource?

Norberto Chaves

Corporate Brand: Selling a Design or Transfering a Resource?

The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.

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Portrait of Daniela Santibáñez
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Daniela Santibáñez
Aug 2013

The fact of showing the inherent technicality in the elaboration of a brand (awesomely) contributes to an increase in the professionalism of communication. Great article and interesting perspective.

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