Articles on Public Relations
Thoughts, case studies, book reviews, debates and tips on Public Relations, written by prominent authors and carefully edited by FOROALFA.
- Author:
- Silvina Rodriguez Picaro
- Title:
- Finding Your Perfect Brand Name
- Synopsis:
- Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!
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- Author:
- Marco Rinaldi
- Title:
- Are we destined to fail as entrepreneurs?
- Synopsis:
- The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
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- Author:
- Norberto Chaves
- Title:
- Corporate Brand: Selling a Design or Transfering a Resource?
- Synopsis:
- The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
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- Author:
- Norberto Chaves
- Title:
- Every trademark must be...
- Synopsis:
- Twelve supposedly «universal» rules in designing trademarks.
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- Author:
- Sebastian Guerrini
- Title:
- I am designer anthropologist
- Synopsis:
- My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
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- Author:
- Hector Bruguera
- Title:
- Being a new rockstar of design
- Synopsis:
- Can future designers create a sustainable personal image on any scenario that the market might present?
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- Author:
- David Gallo
- Title:
- Planned Obsolescence
- Synopsis:
- Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
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- Author:
- Norberto Chaves
- Title:
- Verbal/Non Verbal as an Identifying Polarity
- Synopsis:
- The typological role in identity reference.
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- Author:
- Sebastian Guerrini
- Title:
- How to Design Political Campaigns
- Synopsis:
- A recommended structure for designing a political campaign.
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- Author:
- Marco Rinaldi
- Title:
- Management vs. Leadership
- Synopsis:
- We don't need to manage the present but we should lead the future.
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- Author:
- Raúl Belluccia
- Title:
- And, how my client's brand is doing?
- Synopsis:
- To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
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- Author:
- Vero Orso
- Title:
- A Creative Methodology for Creative People
- Synopsis:
- Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...
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- Author:
- Mariano Larrazabal
- Title:
- Do you Know Really What Marketing Is?
- Synopsis:
- Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
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- Author:
- Mario Aleman
- Title:
- A Digital Ecosystem for the New Generations
- Synopsis:
- Our current ecosystem is Web 2.0, interactive publicity and online marketing.
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- Author:
- Martín Álvarez Comesaña
- Title:
- Sign consumption
- Synopsis:
- Culture adherence to the speech of globalization require reviewing purposes and values design assumed.
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- Author:
- Jorge Luis Muñoz
- Title:
- What is social design?
- Synopsis:
- Design's social impact is a research area not covered enough by designers.
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