Articles on Public Relations

Thoughts, case studies, book reviews, debates and tips on Public Relations, written by prominent authors and carefully edited by FOROALFA.

Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Every trademark must be...
Synopsis:
Twelve supposedly «universal» rules in designing trademarks.
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6
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1
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3077
Main illustration of the article Are we destined to fail as entrepreneurs?
Author:
Marco Rinaldi
Title:
Are we destined to fail as entrepreneurs?
Synopsis:
The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
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10
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5
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72
Portrait of Jorge Luis Muñoz
Author:
Jorge Luis Muñoz
Title:
What is social design?
Synopsis:
Design's social impact is a research area not covered enough by designers.
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118
Portrait of Martín Álvarez Comesaña
Author:
Martín Álvarez Comesaña
Title:
Sign consumption
Synopsis:
Culture adherence to the speech of globalization require reviewing purposes and values design assumed.
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Portrait of Hector Bruguera
Author:
Hector Bruguera
Title:
Being a new rockstar of design
Synopsis:
Can future designers create a sustainable personal image on any scenario that the market might present?
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3
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2
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30
Portrait of Mario Aleman
Author:
Mario Aleman
Title:
A Digital Ecosystem for the New Generations
Synopsis:
Our current ecosystem is Web 2.0, interactive publicity and online marketing.
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37
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Verbal/Non Verbal as an Identifying Polarity
Synopsis:
The typological role in identity reference.
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2
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1
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Portrait of Mariano Larrazabal
Author:
Mariano Larrazabal
Title:
Do you Know Really What Marketing Is?
Synopsis:
Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
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15
Main illustration of the article Management vs. Leadership
Author:
Marco Rinaldi
Title:
Management vs. Leadership
Synopsis:
We don't need to manage the present but we should lead the future.
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1
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72
Portrait of Vero Orso
Author:
Vero Orso
Title:
A Creative Methodology for Creative People
Synopsis:
Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...
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Portrait of Sebastian Guerrini
Author:
Sebastian Guerrini
Title:
How to Design Political Campaigns
Synopsis:
A recommended structure for designing a political campaign.
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1
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2
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142
Portrait of David Gallo
Author:
David Gallo
Title:
Planned Obsolescence
Synopsis:
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
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2
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2
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74
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Corporate Brand: Selling a Design or Transfering a Resource?
Synopsis:
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
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9
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2
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3077