All about Public Relations

Norberto Chaves The casting session Advertising spot for a brand campaign.

Fernando Del Vecchio Some ideas are too big We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?

Norberto Chaves Corporate Brand: Selling a Design or Transfering a Resource? The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.

Norberto Chaves Every logo should be… Twelve supposedly «universal» rules in brand identity design.

Norberto Chaves Verbal/Non Verbal as an Identifying Polarity The typological role in identity reference.

Fernando Del Vecchio And where are the opportunities? Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

Sebastian Guerrini How to Design Political Campaigns A recommended structure for designing a political campaign.

Raúl Belluccia And, how my client's brand is doing? To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.

Fernando Del Vecchio The challenge of communicating value A question to which creative entrepreneurs have no answer to: the value of their proposal.

Martín Álvarez Comesaña Sign consumption Culture adherence to the speech of globalization require reviewing purposes and values design assumed.

Jorge Luis Muñoz What is social design? Design's social impact is a research area not covered enough by designers.

Marco Rinaldi Are we destined to fail as entrepreneurs? The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.

Fernando Del Vecchio A passion for design Who doesn't want to feel passion for what he or she likes, and loves?

Fernando Del Vecchio About Effectiveness Being efficacious entails doing the right things; being efficient, doing them correctly. Being effective means being efficacious and efficient.

Marco Rinaldi Management vs. Leadership We don't need to manage the present but we should lead the future.

Silvina Rodriguez Picaro Finding Your Perfect Brand Name Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots (if they have them)!

Mario Aleman A Digital Ecosystem for the New Generations Our current ecosystem is Web 2.0, interactive publicity and online marketing.

Sebastian Guerrini I am designer anthropologist My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.

Hector Bruguera Being a new rockstar of design Can future designers create a sustainable personal image on any scenario that the market might present?

David Gallo Planned Obsolescence Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.

Fernando Del Vecchio We Must Learn to Play the Game In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.

Cecilia Salinas Paul Ricoeur and creative search The origin of the creative act from a philosopher's perspective.

Verónica Orso A Creative Methodology for Creative People Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...

Jorge Del Toro Creating Emotional Ties with Customers Companies should do more for their customers: they should establish an emotional connection.

Mariano Larrazabal Do you Know Really What Marketing Is? Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.