Articles on Public Relations

Thoughts, case studies, book reviews, debates and tips on Public Relations, written by prominent authors and carefully edited by FOROALFA.

Main illustration of the article Are we destined to fail as entrepreneurs?
Author:
Marco Rinaldi
Title:
Are we destined to fail as entrepreneurs?
Synopsis:
The growing number of creative professionals that venture into entrepreneurship raises doubts and concern.
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10
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5
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73
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Corporate Brand: Selling a Design or Transfering a Resource?
Synopsis:
The advantage of agreeing with the client the sectorial diagnostic and the typological selection before proceeding to the brand's design.
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9
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2
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3298
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Every trademark must be...
Synopsis:
Twelve supposedly «universal» rules in designing trademarks.
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7
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1
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3298
Portrait of Sebastian Guerrini
Author:
Sebastian Guerrini
Title:
I am designer anthropologist
Synopsis:
My job, to design brands for clients who have an international projection, led me to do a different activity from the one of the traditional designer.
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4
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150
Portrait of Hector Bruguera
Author:
Hector Bruguera
Title:
Being a new rockstar of design
Synopsis:
Can future designers create a sustainable personal image on any scenario that the market might present?
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3
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2
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30
Portrait of David Gallo
Author:
David Gallo
Title:
Planned Obsolescence
Synopsis:
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
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2
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2
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74
Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Verbal/Non Verbal as an Identifying Polarity
Synopsis:
The typological role in identity reference.
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2
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1
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3298
Portrait of Raúl Belluccia
Author:
Raúl Belluccia
Title:
And, how my client's brand is doing?
Synopsis:
To diagnose the “health state” of a client's brand is essential to tackle it's effective redesign.
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1
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1
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774
Main illustration of the article Management vs. Leadership
Author:
Marco Rinaldi
Title:
Management vs. Leadership
Synopsis:
We don't need to manage the present but we should lead the future.
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1
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73
Portrait of Sebastian Guerrini
Author:
Sebastian Guerrini
Title:
How to Design Political Campaigns
Synopsis:
A recommended structure for designing a political campaign.
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1
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2
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150
Portrait of Mariano Larrazabal
Author:
Mariano Larrazabal
Title:
Do you Know Really What Marketing Is?
Synopsis:
Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
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0
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15
Portrait of Martín Álvarez Comesaña
Author:
Martín Álvarez Comesaña
Title:
Sign consumption
Synopsis:
Culture adherence to the speech of globalization require reviewing purposes and values design assumed.
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0
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1
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7
Portrait of Jorge Luis Muñoz
Author:
Jorge Luis Muñoz
Title:
What is social design?
Synopsis:
Design's social impact is a research area not covered enough by designers.
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124
Portrait of Vero Orso
Author:
Vero Orso
Title:
A Creative Methodology for Creative People
Synopsis:
Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...
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66
Portrait of Mario Aleman
Author:
Mario Aleman
Title:
A Digital Ecosystem for the New Generations
Synopsis:
Our current ecosystem is Web 2.0, interactive publicity and online marketing.
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