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Portrait of Fernando Del Vecchio
Author:
Fernando Del Vecchio
Title:
The challenge of communicating value
Synopsis:
A question to which creative entrepreneurs have no answer to: the value of their proposal.
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Portrait of Norberto Chaves
Author:
Norberto Chaves
Title:
Design and message credibility
Synopsis:
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
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10
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Portrait of Pau De Riba
Author:
Pau De Riba
Title:
Reality of «Reality»
Synopsis:
Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.
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3
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Portrait of Fernando Del Vecchio
Author:
Fernando Del Vecchio
Title:
And where are the opportunities?
Synopsis:
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?
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3
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804
Portrait of Alvaro Magaña
Author:
Alvaro Magaña
Title:
Design: accomplice or ally to consumption?
Synopsis:
In response to the article “Sign consumption”, the question arises: which is, or should be, design's relationship with economical culture?
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Portrait of André Ricard
Author:
André Ricard
Title:
Craftsmanship and design
Synopsis:
Craftsmanship can not be limited to reproduce past tools and essentials. There is a minor market of handmade products that design should attend to.
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