Simón Londoño Sierra

Simón Londoño Sierra

Professional, Professor

Cali Colombia

Profession: A Graphic Designer

Specialization: Diseño de Marcas Gráficas e Identidad Corporativa

Works at: Simón Londoño & Co.

Teaches at: Pontificia Universidad Javeriana

Joined FOROALFA: 2020

Designer, lettering artist and illustrator since 2014. Born in Medellín Colombia, studied Visual Communication Design at the Javeriana University of Cali where I am also teacher. My work is characterized for generating images from the mixture between typography and illustration, with a focus on visual communication for branding and editorial design projects.

Winner of 2 Clap Awards Selection in 2021, One Clap Platinum Award in 2020, Young Talent at the Latin American Design Festival 2019 as speaker, winner of the first Bacánika’s Illustration Saloon in 2014 and selected among the 78 projects of the sixth and seventh Latin American Typography Biennial - TiposLatinos 2014 and 2016. Teacher at DOMESTIKA with my online course: “Digital Lettering for a Visual Identity”.

I have worked for clients in industries such as: Textile and fashion, books and magazines, liquor, food and beverage products and services, music and education.


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Brand Redesign

Brand Redesign

Analytical guide and working method for determining rebranding strategies

15 hours (approx.)
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How to Justify the Design

How to Justify the Design

How to build professional authority and overcome the problem of convincing the clients when presenting designs to them

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Brand Audit

Professional practice workshop: analysis, diagnosis and branding program on real cases

30 hours (approx.)
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