Rachel Hernández Pumarejo

I have over two decades of experience as a UX strategist and product designer, working with leading financial institutions and innovative startups. I’m currently a Staff UX Designer at KBRA. In this global credit rating agency, I help clients achieve their goals and make their lives easier by designing user-friendly and data-driven solutions.

In 2022, I founded Umbral/Liminal, a consultancy agency that offers UX strategy, design thinking, and ethical design services. I’m passionate about bridging the gap between ethics and aesthetics and bringing inclusion and equity.

I’m also a LUMA-certified facilitator and a mentor for prospective and junior practitioners who want to prioritize human-centered design principles in their work. I’ve also been able to educate prospective designers on HCD principles at higher education levels.

Regarding volunteer work, I’m part of the staff at Diseño Ético Comunidad. This Latin American-based community aims to educate on the value of Ethical Design in the UX industry. I’m also the Creative Director for DigitalA11ies, an accessibility nonprofit.

Furthermore, in 2021, I created a grassroots group called Women in Client Experience, which aims to bridge the gap with truly intersectional approaches to customer-centricity.

Views are my own and do not represent my employer.