
Practical advice and conceptual support to designers and communicators who deal with specific cases of brand strategy and design for companies and institutions
Martínez Argentina
Works at: QUICKFOOD S.A.
Joined FOROALFA: 2008
Practical advice and conceptual support to designers and communicators who deal with specific cases of brand strategy and design for companies and institutions
Apr 2011 My opinion in the article Las marcas de la vida
Muy inteligente y etimologico a la vez. Las marcas marcan la diferencia. Las no marcas son los iguales. Las marcas nos simplifican la vida. Delimi tan un area de confort que satisface un deseo(subjetivo) o una necesidad (objetiva).La cadena de hard discount Leader Price del grupo frances Casino intento funcionar sin marcas nacionales, solo con marcas propias (no marcas) y se fundio. Las marcas asi como los amigos son esenciales para enfrentar la vida con mas certezas o seguridades. Con dos condiciones: que sus promesas sean verdaderas y que su precio este a la altura de su valor.
Train with the experts from our community.
View Courses (in Spanish)Refreshing courses to specialize with the best.
Dealing with the client, budgeting and planning the stages of brand creation
15 hours (approx.)
Octubre
Professional practice workshop: analysis, diagnosis and branding program on real cases
30 hours (approx.)
Octubre
Keys for programming the design of high-performance logos and graphic symbols
20 hours (approx.)
Noviembre