Brand Redesign
Analytical guide and working method for determining rebranding strategies
15 hours (approx.)
Septiembre
Anie Ht
Monterrey, Mexico
An industrial designer, professional, student. Lives in Monterrey, Mexico. Professional with interest in the areas of: Audiovisual Design, Graphic Design, Industrial Design, Web Design, Advertising, Illustration, Marketing, Branding, Technology, Fashion Design, Motion Graphics, Art, Photography. Anie joined FOROALFA in 2013.
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Feb 2017 My opinion in the article 
The Citizen Designer
We all like to make a "pretty something" that is likeable by many. This is the reason this I believe that luxury design is more popular than social design; therefore, it is more socially acceptable to create something that is just pretty.
I, as a student, can see this at my school. Designs based on form, and not so much in function, are awarded more often than social design. And Iʼve just realized that one way or another, this is a daunting motive.
I know that this does not justify the actions we take and the things we decide to design, we should start little by little with projects that change the way people view design, to really go beyond aesthetics.
