Fernandez Santos on The Capacity of Visualizing (54004)

From visualizing to materializing is a capacity every human should take advantage of, this imagination to foresee how something could react or behave in different environments is what help us move forward, and it’s something we as designers tend to forget. We create something and we really like the final product but, if necessary, don’t want to change anything about it although or intuition is telling us we should.