Martinez on Some Ideas are Too Big (53690)

I loved the example that you used of the airline, and how a normal average persona can perceive that in their everyday lives. Not only does the article emphasizes the way Virgin Atlantic closed their deal in order to survive in the market, but pointed out a very important notion, an average person, would think that it was too risky and that they wouldn´t have risked their whole company, but everyone needs to think BIG. many people limit themselves, instead of standing out and being brave and comfortable with their risky decision, that´s why we need business creativity in our study plans, because little by little it is becoming even more extinct. We have to stand out in order to be a greater version of ourselves