Fernandez Santos on Finding Your Perfect Brand Name (54005)

I agree with your article, sometimes a great product or service get lost because it’s poorly branded or because it has a forgettable name. One of the reasons behind this is that the creators were more focused on the product (which is an important task that also needs to be very well thought out) than the name under they’re gonna sell it. Forgetting that everything communicates something to the buyer, starting with the name, is a mistake anyone starting a company should avoid.