Ponce on Are We Destined to Fail as Entrepreneurs? (46656)

Dialogue initiated by Jorge Ponce in the article Are We Destined to Fail as Entrepreneurs?

Portrait of Jorge Ponce
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Amazing words.

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Ten Things I Have Learned
I'm sharing some things I've learned over the years, which have much to do with what we, the designers, do.
Design and Message Credibility
Communicates' design as a mean to the conquest of plausibility: sender and referent transparency.
Some Ideas are Too Big
We all have ideas. Some have great ideas. What is the difference between an idea and a big idea?
The Seventh Commandment
The tribute, robbery and theft of authorship, have blurred boundaries in the design practice.
Reality of «Reality»
Missing the authenticity of pre-marketing, we have created an equally artificial aesthetic of tradition and handicrafts.
And Where are the Opportunities?
Somebody has a problem and somebody has the answer to that problem, but... ¿How can we do to meet this couple?

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