Vladimir Villa Guerrero

As designers, being merged in the social medium, and surrounded by social experiences, can be used to do a more complete result (product) but many times we let our own interests and opinions to configure the way we finish our projects, and in this process, the most important part (which is to satisfy social needs, in case of social design) is eclipsed by the need of being visually likable or aesthetically pleasing.

We shouldnʼt just consider the outside part, if we can find a way to transmit a strong message and reach important topics (such as politics, or social movements) we can transcend from making objects to making ICONS, and the most valuable thing about an icon, is that it hardly gets forgotten.