The typological role in identity reference.
We don't need to manage the present but we should lead the future.
An alternative trademark constrained by profile and communication.
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Industrial design, or to put it better, the application of design to industry have had a stimulating effect in the past.