If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind? Read in spanish
A recommended structure for designing a political campaign. Read in spanish
The user – buyer – needs new incentives to purchase a product. It is not enough for it to be functional, it needs to fulfil the values and the lifestyle of the user Read in spanish
The commercial brand was born 3500 years ago.First it was a sign, then a meaning, later a TV story in 30 seconds. Today, it is a complex social and transmedial phenomenon. Read in spanish Read in portuguese
Looking back from two theories about its origin.