An alternative trademark constrained by profile and communication.
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Industrial design, or to put it better, the application of design to industry have had a stimulating effect in the past.
Even though we refuse to accept it, there is indeed life in other brains: the culture of scorn harms us designers.
Clarifying the role of DT in the design process and the correct use by the designer.
Though we can learn from many designers, few have left us a legacy more clear and visible.