An alternative trademark constrained by profile and communication.
Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.
Nowadays, is common to listen in almost every conversation “innovation” term. Everything must be “innovative”. However, innovation is not the same for everyone.
Industrial design, or to put it better, the application of design to industry have had a stimulating effect in the past.
Even though we refuse to accept it, there is indeed life in other brains: the culture of scorn harms us designers.
Clarifying the role of DT in the design process and the correct use by the designer.