Strategy and Creativity are Part of Design
Though it sounds quite obvious, to start any design process it is necessary analysis and strategic thinking.
All about Communication (Page 2)
Find the best thoughts, case studies, book references, debates and tips relevant to the area of communication
Making a Living as a Designer
Why designers'compensation continues to be so low? A question that still calling for an answer.
Planned Obsolescence
Design should no longer respond to market interests anymore, but to the human needs that as a global community we have created as time goes by.
Ambient Design and New Technologies
New ambients and spaces go along with habit and behavior changes in people. In this scenario: what is the role of technology?
We Must Learn to Play the Game
In the market there are good and bad designers, good and bad clients, all sort of competition and prices. All of them are some of the components of the game to play.
Argentine Wine Needs Concept
In the competitive wine market the need to communicate concepts through label design is essential. Labels must capture the consumers’ attention and seduce them.
A Digital Ecosystem for the New Generations
Our current ecosystem is Web 2.0, interactive publicity and online marketing.
Paul Ricoeur and creative search
The origin of the creative act from a philosopher's perspective.
Do We Really Know What a Graphic Brand Conveys?
If we really know the meaning of a graphic brand, will we be closer to know what is probably being created in the public's mind?
No Real Signs of Road Safety
The role of visual communication in transit is vital, but not valued.
A Creative Methodology for Creative People
Lego© Serious Play is a worldwide astounding methodology. It puts high executives and their employees together to find solutions for their companies. And this is done by playing...
Official Communication Is Not Political Propaganda
When state communication resources are misused for party interests.
Graphic Design's Carbon Footprint
Carbon footprint is defined as the total amount of carbon dioxide (CO2) and other greenhouse effect gases, bound to a product or service.
Creating Emotional Ties with Customers
Companies should do more for their customers: they should establish an emotional connection.
Do you Know Really What Marketing Is?
Advertising, marketing and sales are three concepts that need to be clearly differentiated by professionals.
